Website UrbanMetro Ventures Pvt. Ltd.

Company: UrbanMetro Ventures Pvt. Ltd.
Job Type: Freelance / Remote
Experience: 2–5 Years (Preferred)
Industry: Real Estate | Digital Marketing | Facebook Ads
Location: Remote (India-based candidates preferred)

About the Company

UrbanMetro Ventures Pvt. Ltd. is a fast-growing real estate marketing and consulting company helping developers, property owners, and agencies accelerate their digital presence and maximize sales performance. With a strong focus on ROI-driven marketing execution, our team works on high-intent lead generation campaigns across premium residential and commercial projects. We specialize in modern strategies that combine data-driven insights with compelling digital storytelling.

As we continue to scale our marketing operations across India’s top real estate markets, we are looking for an experienced Freelance Digital Marketing Consultant with strong expertise in Facebook Ads for Real Estate to join our remote team.

Job Overview

We are seeking a results-oriented digital marketer who is highly skilled in running and optimizing Facebook Lead Generation Ads for real estate projects. This freelance role offers the flexibility to work remotely while contributing to high-impact campaigns that directly influence sales performance for our clients.

The ideal candidate should have hands-on experience managing Facebook Ads specifically for the real estate sector, along with a deep understanding of buyer behavior, local markets, A/B testing, ad creatives, audience segmentation, and funnel optimization.

Key Responsibilities

As a Freelance Digital Marketing Consultant – Facebook Ads, your responsibilities will include:

1. Facebook Ads Strategy & Execution

  • Develop targeted Facebook ad strategies for real estate campaigns (pre-launch, launch, sales campaigns, inventory push, etc.).

  • Create, manage, and optimize lead generation ads tailored to attract high-intent homebuyers and investors.

  • Build custom audiences and lookalike audiences based on market research and campaign performance.

2. Campaign Optimization

  • Conduct daily monitoring of ad performance, cost per lead (CPL), quality of leads, and conversion trends.

  • Execute A/B tests on creatives, copy, targeting, and landing pages to improve ROI.

  • Track KPIs such as CTR, CPL, CPM, lead quality, and cost per booking.

3. Creative Ideation & Copywriting

  • Collaborate on ad creative direction, including visuals, messaging, and call-to-action (CTA) variations.

  • Ensure ads align with brand tone, project USPs, and buyer expectations.

4. Real-Time Lead Management

  • Integrate ads with the client’s CRM or lead management system.

  • Coordinate with internal teams to ensure smooth lead flow and accurate tracking.

  • Support clients with insights that help push leads further through the funnel.

5. Reporting & Analysis

  • Prepare weekly performance reports with actionable insights.

  • Analyse campaign data to recommend improvements for better engagement, lower CPL, and higher conversion rates.

  • Provide strategic suggestions to enhance overall digital marketing effectiveness.

Required Skills & Qualifications

To excel in this role, you should possess:

  • 2–5 years of hands-on experience managing Facebook Ads for real estate projects.

  • Strong understanding of Facebook Ads Manager, campaign setup, analytics, and optimization.

  • Ability to craft compelling ad copy and creative briefs.

  • Proficiency in real estate lead generation strategies and buyer intent targeting.

  • Strong analytical skills and a data-driven mindset.

  • Ability to work independently and handle multiple projects in a remote setup.

  • Experience with CRM tools and lead automation workflows (bonus).

  • Knowledge of the Indian real estate market (highly preferred).

Why Work With Us?

  • 💼 Flexible freelance role – work from anywhere, anytime.

  • 🚀 Opportunity to contribute to high-budget, high-impact real estate campaigns.

  • 🔍 Work with a performance-driven digital team that values innovation and experimentation.

  • 🤝 Long-term collaboration possibilities based on performance.

  • 💡 Freedom to bring creative and strategic ideas to the table.

Who Should Apply?

This role is perfect for:

  • Freelancers seeking consistent projects and long-term collaboration.

  • Professionals experienced in performance marketing for real estate.

  • Digital marketers who enjoy working independently with clear goals and KPIs.

  • Individuals who love optimizing campaigns, experimenting, and achieving measurable results.

How to Apply

If you’re a Facebook Ads expert with a passion for real estate marketing and a proven track record of generating quality leads, we would love to hear from you.

👉 Apply Here.

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